20 Years of Quality Craftsmanship

Our Story

Founded in 2005 in California by engineer JoeBen Bevirt, JOBY began with a simple idea: make camera support more flexible, functional, and fun. The launch of the iconic GorillaPod® redefined how creators capture their shots.

Since then, JOBY has continued to innovate, building versatile tools designed for real-world creativity. Rooted in a spirit of adaptability and playfulness, we create products that remove friction and empower creators everywhere.

Our Mission: Enable Creativity Without Limits

We build products that adapt to you, not the other way around. Whether on a mountain, a subway, a beach, or a tree branch — JOBY is there to help you find your angle and fuel your creative spirit.

Find Your Angle

The literal meaning is your shooting angle. But "Your Angle" is also your perspective, your voice, your story. We do not tell creators what to make. We give every explorer the freedom (and the tools) to capture their world, from any angle, in any environment.