5 content hacks that led Khaby Lame to become the king of TikTok

At only 22 years old, Khaby Lame is the most followed creator on TikTok. With his comedic skits mocking everything from overly-complex life hacks to parodying 50 Cent casting a jester in the 19th century, he’s raking in tens of millions of views. It’s no surprise that other creators want to follow suit and create a personal brand that’s just as beloved as Khaby’s.

Are you looking to level-up your content game? Here are five key takeaways from Khaby’s content that you can apply to your own TikToks.

Get Straight to the Point

Immediately capturing your audience is no easy feat. Part of being a great comedian or entertainer means landing a joke without too much explanation. What makes Khaby’s content so exciting is that you know exactly what he’s getting at right away. Here’s how you can replicate the same effect in your own TikToks or short form videos:

• Make the scenario your text. Instead of a long-winded setup, use captions on Instagram Reels or in text editing on TikTok to explain the context of the joke.
• Create a beginning, middle and end. Even if a video is only 15 seconds, you have to tell a complete story in that time. Know your setup, punchline and land it before it drags on. Khaby’s content works so well because he doesn’t linger too long and trusts his comedic timing to get his joke across.

Lean Into Your Strengths

Khaby is clear about his interests and passions, like Marvel and Spiderman. But you don’t always have to include your interests literally. Khaby uses a unique content format for his TikToks; after showing a clip, he’ll continue the scenario using audio to act it out. This content format has performed well for him because it stands out from green screen effects and one take skits.

You might not have a content format or series that you know you want to repeat yet, but try going back to your highest-performing posts and investigate what made them stand out. Try to find unique elements within your content and use them as a recurring theme or structure to capitalize on what you do best.

Choose a Mode of Presentation

Khaby is silent in nearly all of his skits– he lets his expressions do the talking. When you have an intimate medium like TikTok, audiences want to be up close and personal. They want to connect with you!

What’s your mode of presentation? Do you want to create short silent films in black and white? Are you great at creating spontaneous haikus in response to a prompt? Find a unique skill that translates well on camera and you’ll have a hook like Khaby.

Are you ready to share your own content? Implement these tips and you’ll build a personal brand on par with Khaby Lame in no time.