What makes ring lights so perfect for makeup tutorials and which one is right for you?

So you’re wanting to become a beauty creator and spread your skills and talents to the world through your content. If you’re like me, you probably thought that thousands of dollars on expensive cameras and lighting are going to do the trick. Or you probably think having every eyeshadow palette and lip color from popular brands will make your content stand out. Neither is the case.

When it comes to content creation, originality and consistency are the two key tools to capturing and engaging an audience and seeing growth in your followers. Originality may sound cliche but it is very important. In a world where beauty content is taking social media platforms by a storm, and these platforms have hundreds of millions of users daily, it is important to never lose yourself for the literal likes of others.

Having the confidence to separate yourself from other creators by doing things a bit more unconventional is so impactful and people take notice. For instance, most content creators on Instagram also have YouTube platforms. They use expensive cameras and lighting just to give off what they feel is a “professional” look to their content.

JOBY’s Compact Studio Creator Kit includes a high powered ring light , very durable and easy to use tripod , Wavo mic and all for iPhone creation. These tools are easy to use because they are made for creators who use smartphone cameras. A tool we all know how to use very easily in the digital age.

When I create Instagram reels, my best tool is a large Beamo ring light with three settings and many attachments to help me be more handsfree and creative with my content. Lighting is everything in beauty content because it truly shows how the product works and applies onto my skin. Therefore my followers have a high quality video to follow for tutorials or product demos.

Before using the ring light, I would film beauty hack videos that never got any engagement. Using natural lighting from my window and propping my phone on a random object in my house made the whole process so much more difficult and time consuming. My videos would come out grainy and dark, and my makeup quality did not look the best because of it. Ring lights were so impactful to my content because it gave me a chance to show off my creativity through high quality video and lighting. I watched my engagement grow much more when people could actually follow my tutorials and see how I work the beauty products on my skin.

Most smartphones today have a 4k video setting, but I believe that means nothing if you do not have the proper lighting, especially as a black content creator. So that is why I use a portable Magsafe PodZilla beauty kit when I need to film my makeup on the go.