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JOBY Expands Perspectives with Release of Action Grip and Action Grip & Pole


New Action Cam Accessories From JOBY Put Consumers in the Shot and Grows the Action Series Collection

Petaluma, CA, March 10, 2015 – JOBY expands its Action Series collection for enthusiasts and serious GoPro®, Ion®, Contour® and Sony® Action Cam users with the new Action Grip and Action Grip & Pole.

“Action video cameras continue to gain traction globally, with Futuresource Consulting estimating that we will reach nine million units by 2018,” said Kate Farmer, JOBY brand director. "Since 2006 we have been focused on enabling consumers to change their perspective, empowering them to get the right angle for the right shot no matter where they are or what they’re doing. The Action Grip and Action Grip & Pole work with any action cam and allow consumers to expand their reach and create new perspectives for action shots.”

The Action Grip (US MSRP $24.95) is a floating hand grip for shooting photos or video with any action camera. With this hand-held tool, consumers can capture footage while swimming, surfing and diving without fear of losing their device during the activity – the floating handle with built-in tether helps secure the grip at the wrist. A removable end cap allows the addition of a pole or broom with a standard painter’s pole thread.

The Action Grip & Pole (US MSRP $34.95) is a complete, out-of-the-box solution for action cam shooters who want to capture longer range of shots and angles. The Action Grip & Pole bundle includes the hand grip plus a modular, 18-inch (46-centimeter) aluminum extension pole. Both pieces float, enabling consumers to use all pieces in and around water. The removable and threaded end cap allows for the addition of multiple poles to extend the reach and increase the creativity of action cam shots.

JOBY products are innovatively designed to address the needs of creative and active consumers. All of the Action Series products come with a built-in, standard GoPro mount and thumbscrew, plus a top pin to use with other action cams with a ¼"-20 attachment point. Removing the GoPro mount makes each of the Action Series products compatible with other action video cameras that use a ¼"-20 tripod mount such as the Ion, Sony Action Cam or Contour cameras. The Action Grip and Action Grip & Pole come with a one year warranty and are designed with ABS plastic, steel, rubber, and stainless steel for durability and seamless connections.

For more information, please visit JOBY.com or follow us on Twitter, Facebook, Google+, and Instagram.

About JOBY
We live to ignite creativity. JOBY's award-winning mounts, stands and grips are flexible, easy to use and designed to elevate the potential of the latest mobile and imaging devices. Our innovative accessories bring creative vision to the next level, empowering users to capture adventure from any angle. JOBY is a proudly owned by Vitec Imaging Solutions.

About Vitec Imaging Solutions
Vitec Imaging Solutions is a division of the Vitec Group, an international group principally serving customers in the broadcast and photographic markets. Vitec Imaging Solutions designs, manufactures and distributes premium branded photographic and video equipment such as tripods, bags, filters and lights for professional and hobbyist photographers. Our portfolio includes seven premium brands - Manfrotto, Gitzo, JOBY, Colorama, Lastolite, Avenger and Lowepro positioning Vitec Imaging Solutions as the leading global provider of accessories within the fast growing photo and video markets. Vitec Imaging Solutions brands are exclusively distributed in the United States through its owned platform: Vitec Imaging Distribution, 10 Mountianview Road Ste 320S, Upper Saddle River, NJ 07458

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