JOBY Press Release
JOBY Flash Clamp & Locking Arm™ helps transform everyday objects into lighting assistants
New flash accessory lets photographers use a stop sign, a fence or a door to dramatically improve photo lighting
SAN FRANCISCO, March 25, 2014 –
To create more dramatic lighting effects, photographers use off-camera flashes to avoid the flat images that often result from built-in camera flashes. In order to create more interesting lighting angles, a photographer often requires bulky tools or an assistant to hold the flash in place. With the JOBY Flash Clamp & Locking ArmTM photographers can now quickly place off-camera flashes at unique angles for a more professional look.
"We often see awkward setups with off-camera flashes, such as people holding their flash in one hand while holding their camera with the other, or people wrestling with a light stand or pole. We think that JOBY’s tools, with their ability to adapt to their environment, make for a much more fun and imaginative way of positioning your flashes." said Michael Jue, director of product design at JOBY.
The JOBY Flash Clamp & Locking Arm innovates with a clamp that lets users quickly secure their Canon Speedlite 430 EX II Flash, Nikon SB-700 AF Speedlight i-TTL Flash, PocketWizard Plus III, or any other wireless flash to any surface less than two inches (5.08 centimeters) in width. Now, a stop sign can hold the primary key light. To bring more details to shadows, a fence can mount a fill light. To separate the subject from its background, the top of a door can be a backlight platform. The locking arm also has two fully articulating ball joints that position the flash at any angle needed while providing a long-lasting hold. The Flash Clamp & Locking Arm comes with a removable Universal Flash Shoe that can be used on any tripod with a 1/4"-20 screw.
"To achieve good lighting, it’s critical to create the best angles," said Noah Balmer, lead designer at JOBY. "Some people see everyday objects at the shoot as nuisances and obstacles. At JOBY, we see them as photography platforms. Combine a few Flash Clamp & Locking Arm with our GorillaPod Hybrid or SLR-Zoom, and now, the whole world becomes your flash mount."
The JOBY Flash Clamp & Locking Arm retails for $39.95 (US MSRP) and is available for purchase at popular photospecialty retailers, consumer electronics stores and JOBY.com. The Universal Flash Shoe can also be bought separately for $4.95 (US MSRP). To learn more, go to http://joby.com/flashclamp.
Based in San Francisco, California, JOBY was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPodTM flexible tripod. JOBY creates innovative, adaptable photography and mobile products that inspire a creative lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and empowers people’s imagination. For more information, please visit JOBY.com.