JOBY Press Release
REVOLUTIONARY CAMERA STRAP LINE DELIVERS COMFORT & PERFORMANCE FOR PHOTOGRAPHERS
JOBY Brings Breakthrough Design Expertise with a New Ultra-Comfortable Camera Strap Line
SAN FRANCISCO, Calif., September 18, 2012 – JOBY is excited to announce the launch of its innovative line of comfortable, high-performance camera straps: the JOBY UltraFit Sling Strap™ and JOBY 3-Way Camera Strap™. Known for its family of best-selling, flexible GorillaPod™ tripods, JOBY extends its technical design expertise to reinvent and refresh this essential camera accessory for shooters on-the-go. The camera straps are designed to accommodate both CSC (compact system camera) and DSLR cameras and are available in a quick-draw, cross-body design for men and women, in addition to a versatile 3-way wearing option.
“We opened up the possibilities for photographers to take their cameras anywhere and position on any surface with our breakthrough tripods,” said Michael Jue, director of product development. “Now we’re thrilled to offer a line of camera straps that combines the latest technology with premium materials to provide incredible comfort and quick camera access so photographers can shoot more efficiently on-the-go. Through rigorous testing with pro photographers, we’ve designed straps that make the camera feel lighter and conveniently accessible for hours, whether you’re shooting a breathtaking landscape on a hike or capturing a moment in a crowded tourist destination.”
The JOBY team conducted extensive user studies with more than 500 photography professionals and enthusiasts and pinpointed how camera straps should fit and move on the body. This exhaustive research resulted in the patent-pending UltraFit Sling Strap™, with separate versions designed specifically for men and women. It is built with JOBY’s exclusive UltraFit Layered-Pad Technology™ for lightweight support without the bulk of thick padding. An ergonomically placed pivot ring and pressure-relieving foam pad allow the strap to conform to the shoulder and torso of the body and evenly distribute the weight of the camera for long-wearing comfort.
In both the men’s and women’s sling straps, the innovative SpeedCinch™ system secures both camera and strap close to the body to free up the photographer’s hands and keep the camera secure when shooting in busy or crowded environments. When going for the next shot, the system automatically extends the strap length so the photographer can bring the camera to eye level in one fluid and fast motion. In both versions, premium materials such as stainless steel and glass-filled nylon plastic provide superior durability and a secure connection to a camera via a ¼-20ʺ threaded accessory mount.
JOBY designed the patent-pending 3-Way Camera Strap™ to offer photographers a versatile and portable solution with three wearing modes: wrist, neck and shoulder. A convenient alternative to wrapping a neck/shoulder strap around the wrist, this compact strap allows shooters to minimize muscle fatigue with multiple ways to support the weight of the camera. The 3-Way Camera Strap™ allows quick access to impromptu shots in wrist mode or a hands-free option to change lenses in neck/shoulder mode. The breakthrough design uses retractable Dyneema® cord (providing up to 90 pounds or 40.8 kilograms of tensile strength) to adjust the strap length and secure the camera in place.
The new UltraFit Sling Strap™ is available in both male and female options for $49.99 (US MSRP). The new 3-Way Camera Strap™ is available for $39.99 (US MSRP). The JOBY camera strap line may be purchased at popular photo specialty, consumer electronics and online stores and at joby.com.
Revolutionary design. Ultra-comfortable fit. Superior performance. The new UltraFit Sling Strap™ and 3-Way Camera Strap™ designs from JOBY create a new standard in camera straps and give photographers the freedom to shoot on-the-go with incredible comfort, fluidity and speed.
Based in San Francisco, California, the JOBY brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod™ flexible tripod. JOBY creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. For more information, please visit JOBY.com.
With offices in the United States, Canada, the United Kingdom, Australia, Germany, Switzerland, France and Poland as well as distribution in more than 100 other countries, DAYMEN is a thriving global company headquartered in Sonoma County, California. Through its 3 consumer brands—Lowepro, JOBY and Acme Made—one of its products is sold every 3 seconds around the world.