BEST-SELLING, FLEXIBLE CAMERA TRIPOD OFFERS CREATIVE INSPIRATION WITH FRESH NEW HUES

JOBY Unveils Four New Colors of the GorillaPod Original Point-and-Shoot Camera Tripod

May 23, 2012, SAN FRANCISCO, CA: –JOBY is pleased to announce four new, exciting colors of its global bestseller, the GorillaPod Original. The world’s first flexible camera tripod is a highly portable photography accessory that now comes in the fresh and appealing hues of lime green, fuchsia, sky blue and charcoal. Arriving in stores and online in time for summer travel, graduation, Father’s Day and outdoor adventures, the four new hues are designed to enhance creative photo taking and photo sharing inspiration when paired with today’s point-and-shoot cameras.

"Our research shows consumers are demanding fashion-forward colors and advanced features as part of their photo-taking experiences," said Laura Kawakami, JOBY brand and product marketing director. "The GorillaPod Original camera tripod is the must-have accessory to help push the limits of their photography and capture better photos."

JOBY, owned by DAYMEN, proudly boasts a reputation for the unmatched quality and design of its photo, mobile and lighting products since its inception in 2006. As with all JOBY proprietary designs, the new color additions began with a close look at worldwide trends. "A palette of modern, bright and tertiary color served as our inspiration to represent creativity and renewal, and pairs nicely with today’s dynamic point-and-shoot cameras," said Eric Hale, director of innovation design strategy for JOBY.

The GorillaPod Original is specially designed to use with a wide variety of point-and-shoot cameras up to 11.5 ounces/325 grams in weight. With flexible, wrappable leg joints and rubber foot grips, you can secure your camera to any object to capture new perspectives and avoid blurry images. Ultra-lightweight and easy to stash, this flexible tripod makes a great travel companion to document favorite places, adventurous activities and spontaneous moments.

The new GorillaPod Original colors are available now for the same price as the rest of the line-up, $19.95. The full product line-up includes grey, yellow, green, blue, red, pink, orange, and new colors lime green, fuchsia, sky blue, and charcoal. All colors are available for purchase at Amazon.com and other popular photography, consumer electronics, outdoor and online stores.

To kick off the new palette and inspire photo sharing, JOBY invites GorillaPod fans to share their color inspirations by participating in the Wrapped Up in Color contest on Pinterest. Pin your color story today!

ABOUT JOBY
Based in San Francisco, California, the JOBY brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod flexible tripod. JOBY creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. For more information please visit JOBY.com.

ABOUT DAYMEN
With offices in the United States, Canada, the United Kingdom, Australia, Germany, Switzerland, France and Poland as well as distribution in more than 100 other countries, DAYMEN is a thriving global company headquartered in Sonoma County, California. Through its 3 consumer brands—Lowepro, JOBY and Acme Made—one of its products is sold every 3 seconds around the world.

PRESS CONTACT:
Christina Pacelli
Current
cpacelli@talktocurrent.com