JOBY Press Release
JOBY Updates GorillaMobile Ori and Yogi with Hands-Free Camera Features for iPad 2
Features allow for steady, hands-free photographs and comfortable, more flattering Face-Timing
June 9, 2011, SAN FRANCISCO, CALIF: – JOBY innovation continues today as they release new versions of the hands-free positioning and camera optimizing case and stands, GorillaMobile Ori and GorillaMobile Yogi for iPad 2. Following the amazing success of the original Ori and Yogi in January, the new products complete the latest update to the GorillaMobileline which began with the Verizon and AT&T compatible GorillaMobile for iPhone 4 and the release of the free, stop-motion, all-in-one iPhone camera app in April – Frame X Frame. Enhanced for the addition of the camera to the iPad 2, the Ori and Yogi allow users to take advantage of the new iPad 2 features with steady, hands-free photographs and comfortable, more flattering Face-Timing that won’t make you look like you desperately need a few more hours of sleep.
“Apple has revolutionized the way people experience technology and JOBY’s products further amplify that experience,” says JOBY CEO, Forrest Baringer-Jones. “The elegant yet functional design of Ori and Yogi deliver hands-free experiences that elevate the utility of the device. We are excited about the addition of the camera to the iPad 2 and our unique ability to maximize its utility based on our success in the photography industry.”
Built for the demanding iPad power user, the GorillaMobile Ori for iPad 2 provides sleek ergonomic positioning all in a protective case and stand. Drawing its inspiration from the folding art of origami, the GorillaMobile Ori is engineered from a superlight German-made aluminum/polypropylene composite used in high-performance cars. This next-generation material allows the Ori to be folded into countless positions designed with the needs of the mobile professional in mind. When folded back into its folio mode, the Ori delivers lightweight, rigid stability that can easily slip it into your bag for travel to the next meeting.
For iPad users who would rather read and watch videos in the comfort of their bed or on the couch, the GorillaMobile Yogi for iPad 2 stretches and wraps into the perfect position. The limber yet sturdy legs of the GorillaMobile Yogi twist and bend to stabilize the iPad on uneven surfaces or wrap around fixtures in the kitchen to become the perfect companion for your grand cooking plans. The polycarbonate case with rubber bumper protects your iPad from shocks and falls. In addition, the quick-release clip easily detaches the modular legs, allowing the case and legs to be used in landscape or portrait mode.
JOBY creates iconic, award-winning photo, mobile and lighting products that inspire the creative and active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. Founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod, JOBY is a global, privately-held company headquartered in San Francisco, CA with offices in Geneva, Switzerland; Tokyo, Japan and Shenzhen, China. For more information please visit JOBY.com.