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JOBY Extends Partnership with Lau Distribution in Malaysia

JOBY appoints Lau Distribution as the sole distributor for its Gorillapod, Gorillamobile, and Gorillatorch product lines in Malaysia

SAN FRANCISCO, CA – April 6, 2010 – JOBY, the world renowned designer of the Gorillapod™ flexible camera tripod, is pleased to announce that it has appointed LAU (INTERNATIONAL) DISTRIBUTION PTE LTD as its exclusive distributor of its Gorillapod, Gorillamobile™, and Gorillatorch™ product lines in the Malaysian market. Currently Lau Distribution distributes all of JOBY products in Vietnam, Cambodia, Myanmar, and Sri Lanka. Lau Distribution also distributes the Gorillapod product line in Singapore.

“We are very proud to extend our successful partnership with Lau Distribution in the Malaysian market,” says JOBY VP, International Sales, Sandro Fulgheri. “The potential benefits from a sales and marketing standpoint are exciting!”

“We believe that there is huge growth potential for the JOBY products in Malaysia,” says Steven Lau, Managing Director of Lau (International) Distribution Pte Ltd. “As JOBY’s new sole distributor in the Malaysian market, we are completely committed to growing the JOBY brand and its three product lines in the region. With sole JOBY distributorship in Vietnam, Cambodia, Myanmar, Sri Lanka, and now Malaysia, we are poised to more effectively leverage the JOBY brand across the Asia Pacific region.”

For a list of international distributors, please visit http://joby.com/wheretobuy/intldistributors.

ABOUT JOBY

JOBY creates well-designed, revolutionary products that inspire the creative and active lifestyle. The Company revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. Founded in 2005, JOBY is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore; and Shenzhen, China. For more information about JOBY please visit joby.com.

ABOUT LAU (INTERNATIONAL) DISTRIBUTION PTE LTD

Lau (International) Distribution Pte Ltd is a highly regarded international distribution specialist for photography and electronic products. It is the sole agent for well known brands namely Velbon in Singapore and Vietnam; Vanguard in Singapore and S.E. Asia except Philippines; Samurai, Speed, Kowa, and Fancier in Singapore; JOBY Gorillapod, Gorillatorch, and Gorillamobile in Vietnam, Cambodia, Myanmar, Malaysia, and Sri Lanka; and Gorillatorch only in Singapore. For more information about Lau (International) Distribution Pte Ltd, please visit www.laudistribution.com.sg.

PRESS CONTACT

Kathryn Tay
Marketing Manager
Lau (International) Distribution Pte Ltd
21 Ubi Road 1 #02-02 Brilliant Building Singapore 408724
Tel: +65 6848 4707
Fax: +65 6848 4705
Email: ktay@lau-intl.com.sg