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JOBY Extends Gorillapod Family with Addition of Gorillapod Magnetic

The world’s most versatile tripod is now even more adaptable!

SAN FRANCISCO, CA – April 27, 2010 – JOBY, Inc., the world renowned designer of the Gorillapod™ flexible camera tripod, is pleased to announce that its newest member of the Gorillapod family, Gorillapod Magnetic, is now available for purchase globally. Another “why didn’t I think of that” product, the Gorillapod Magnetic underscores JOBY’s commitment to creating well-designed, revolutionary products to enhance the creative and active lifestyle.

Inspired by the overwhelmingly positive reception of the Gorillatorch hands-free flashlight, which features powerful magnetic feet in addition to flexible, wrappable legs, JOBY is thrilled to introduce the Gorillapod Magnetic flexible tripod. With the addition of powerful magnets in the feet, the Gorillapod Magnetic can now be anchored to any magnetic surface, in addition to being secured with its fully-articulating legs. Stick it to a pole, wrap it around a tree branch, or perch it on a jagged rock – the positioning possibilities are truly endless.

The Gorillapod Magnetic is the latest addition to JOBY’s popular Gorillapod family, which features a host of positioning and stabilization products to extend one’s creative photographic capabilities. With the 2006 launch of its first product, the Gorillapod original flexible tripod, JOBY revolutionized the camera accessories market. Now the Gorillapod is available in four sizes to support a full range of photographic equipment, from point-and-shoots and mini video cameras to rigs weighing up to 11.1lbs! JOBY has also launched a complete line of Gorillapod accessories to enhance the line’s versatility. Examples include the Ballhead for SLR-Zoom, which allows one to fluidly pan and tilt a camera while it is stabilized by a Gorillapod, and the Flash Clip, which allows one to use the Gorillapod SLR to support an off-camera flash. And JOBY’s popular Gorillamobile™ line of products extends the hands-free functionality to a range of other mobile devices, including iPhones and iPods.

The Gorillapod Magnetic supports compact digital cameras and mini video cameras weighing up to 11.5oz, weighs just 2.5 ounces, is 6-inches tall, and has an MSRP of $24.95. US retailers include REI and amazon.com.

For international distribution, please visit joby.com/wheretobuy/intldistributors.

For additional product or company information, please contact media representative Mark Olson at markolson@maxborgesagency.com.

ABOUT JOBY
JOBY creates well designed product solutions that enhance the creative and active capabilities of consumer electronics. The Company revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. Founded in 2005, JOBY is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China. For more information about JOBY please visit joby.com.

PRESS CONTACT:
Mark Olson
Account Manager
Max Borges Agency for JOBY
3050 Biscayne Blvd., Ste 701
Miami, FL 33137
(305) 576-1171 x17
markolson@maxborgesagency.com