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Joby Brings Product Lines to the International Hardware Fair

Joby highlights commitment to the hardware market; introduces Gorillatorch and Gorillapod Magnetic

COLOGNE, DE – February 26, 2010 – Joby, the world renowned designer of the Gorillapod™ flexible camera tripod, is pleased to introduce its Gorillapod and Gorillatorch™ product lines to the hardware market at this year’s International Hardware Fair, taking place February 28 – March 3 in Cologne, Germany. Joby will showcase both product lines, in addition to its Gorillamobile™ line, at the Joby booth, Hall 4.2 Booth C-19, Koelnmesse, demonstrating its commitment to making thoughtfully-designed, revolutionary products that meet the creative and active needs of the hardware consumer.

Launched in October 2009, the Gorillatorch flashlight casts a focused beam of intense light and allows you to illuminate any target, hands-free. In a shift from traditional flashlight design, the Gorillatorch features a 65 lumen ultra-bright CREE LED lamp mounted on Joby’s award-winning ball-and-socket legs. Combined with its powerful magnetic feet, the Gorillatorch will grip to virtually anything, making it the perfect lighting solution for the outdoor enthusiast and do-it-yourself handyman. Other smart features include a dimmer switch for energy conservation, rubberized ring and foot grips, and water resistance. Wrap it around a tree branch, hang it from a tent-pole, secure it to a boat rail - the Gorillatorch’s applications are only limited by your imagination.

Expanding on the Gorillatorch product line, Joby is pleased to announce three new Gorillatorch colors – blue, orange and yellow. Joby looks forward to introducing more exciting additions to the Gorillatorch family later this year.

Joby is also thrilled to show the Gorillapod Magnetic flexible tripod which was announced at the Photo Marketing Association International tradeshow in Anaheim, CA on February 22nd. The world’s most versatile tripod is now even more adaptable! With the addition of powerful magnets in the feet, the Gorillapod Magnetic can now be anchored to any magnetic surface, in addition to being secured with its fully-articulating legs. Stick it to a pole, wrap it around a tree-branch, or perch it on a jagged rock - the positioning possibilities are truly endless.

The Gorillatorch is available in stores now, and the Gorillatorch new colors and the Gorillapod Magnetic will be available in April.

All of Joby’s products will be on display at the Joby booth, Hall 4.2 Booth C-19, Koelnmesse.

For additional product or company information, please contact media representative Mark Olson at markolson@maxborgesagency.com.

ABOUT JOBY
Joby creates well designed product solutions that enhance the creative and active capabilities of consumer electronics. The Company revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. Founded in 2005, Joby is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China. For more information about Joby please visit joby.com.

PRESS CONTACT:
Mark Olson
Account Manager
Max Borges Agency for Joby
3050 Biscayne Blvd., Ste 701
Miami, FL 33137
(305) 576-1171 x17
markolson@maxborgesagency.com