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Joby to Bring New Product Lines to Outdoor Retailer Winter

Joby highlights commitment to the outdoor market; launches three fresh flashlight colors and unveils a slate of new photography, mobile, and lighting products

Joby the world renowned designer of the Gorillapod™ flexible camera tripod, is pleased to introduce its Gorillamobile™ and Gorillatorch™ product lines to the outdoor market at this year’s Outdoor Retailer Winter Show, taking place January 21-24 in Salt Lake City, UT. Joby will showcase both new product lines, in addition to its Gorillapod line, at the Joby booth, #26014, Salt Palace Convention Center, demonstrating its commitment to making creative, well designed products that meet the active needs of the outdoor consumer.

Launched in August, the Gorillatorch flashlight casts a focused beam of intense light and allows you to illuminate any target, hands-free. In a shift from traditional flashlight design, the Gorillatorch features a 65 lumen ultra-bright CREE LED lamp mounted on Joby’s award-winning ball-and-socket legs. Combined with its powerful magnetic feet, the Gorillatorch will grip to virtually anything, making it the perfect lighting solution for the outdoor enthusiast. Other smart features include a dimmer switch for energy conservation, rubberized ring and foot grips, and water resistance. Wrap it around a tree branch, hang it from a tent-pole, secure it to a boat rail - the Gorillatorch’s applications are only limited by your imagination.

Expanding on the Gorillatorch product line, Joby is pleased to announce three new Gorillatorch colors – blue, orange and yellow – available for the first time at Outdoor Retailer Winter. Joby looks forward to introducing more exciting additions to the Gorillatorch family later this year.

In July, Joby launched the Gorillamobile line of tripods with broad mobile device compatibility. Most recently, in October, Joby unveiled the Gorillamobile for 3G/3GS, extending the revolution around iPhoneography. Like the Gorillapod and Gorillatorch, the Gorillamobile’s ball-and-socket construction offers flexible, wrappable legs that attach to virtually any surface, allowing limitless positioning capability of the iPhone for photo-taking, video-recording, movie-viewing, and talking. The genius of the Gorillamobile for 3G/3GS is in the custom-engineered, slim line iPhone case, which fulfills iPhone protection needs while also providing the perfect connection to the Gorillamobile’s prehensile stand. The iPhone case is also available for purchase on its own, for consumers who already own a Gorillapod and would like to extend the functionality to their iPhone.

In addition to the physical Gorillamobile products, Joby introduced the Gorillacam, a free iPhone application that extends the capabilities of the iPhone’s native camera, in December. Drawing upon its photographic expertise, Joby designed the ultimate camera app for the outdoor enthusiast seeking to archive his excursions. The popular Gorillacam adds many features that are unavailable in the basic camera application, including a self-timer, time-lapse, continuous rapid-fire shooting, and other photographic features, and has achieved over 1 million downloads in its first five weeks in the AppStore.

All of Joby’s products will be on display at the Joby booth, #26014, Salt Palace Convention Center.

For additional product or company information, please contact media representative Mark Olson at markolson@maxborgesagency.com.

ABOUT JOBY
Joby creates well designed product solutions that enhance the creative and active capabilities of consumer electronics. The Company revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. Founded in 2005, Joby is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China. For more information about Joby please visit joby.com.

PRESS CONTACT:
Mark Olson
Account Manager
Max Borges Agency for Joby
3050 Biscayne Blvd., Ste 701
Miami, FL 33137
(305) 576-1171 x17
markolson@maxborgesagency.com