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Joby and CITIZEN:Citizen Convert Vacant Space Into Joby Inspired:Store/Gallery

Concept by Envelope AD featuring a wall of Gorillapods
Joby Inspired:Gallery installation concept by Envelope AD

The Company behind the Gorillapod™ to open a 10-day curated pop-up retail store and collaborative gallery in San Francisco this October

SAN FRANCISCO, CA – September 21, 2009 – Joby, the world-renowned designer of the Gorillapod™ line of flexible camera tripods, together with design-world-denizen CITIZEN:Citizen, is pleased to announce Joby Inspired, a retail store and collaborative gallery to run for a limited engagement in the Hayes Valley district of San Francisco this October 1-11.

Joby inspires creativity through its intelligently-designed consumer products. Joby Gorillapods have inspired the creative minds of the photographic world since 2006 by expanding what is possible with cameras, mobile devices, and video cameras. Large communities of ardent Joby fans have grown organically on YouTube, Flickr, Twitter and elsewhere and continue to push the functional boundaries of the Gorillapod.

  

Photos from Flickr Gorillapod fans Fan photos courtesy of Flickr

“The countless unanticipated uses our consumers find for our products comprise one of the most exciting and enriching aspects of our company,” says Joby CEO, Forrest Baringer-Jones. “In order to provide a showcase for this phenomenon, we have partnered with CITIZEN:Citizen, one of the design world’s leading creative forces, on the concept and instigation of Joby Inspired.”

Creative collaborators in Joby Inspired:Gallery include Peter Stathis, Design Glut, Richard Hansen, Materious, Envelope AD, Derek Chen, Philip Wood, and Joby.

In addition to the collaborative gallery, the Joby Inspired space on Hayes Street will house a pop-up retail store, curated by Joby and CITIZEN:Citizen. Joby Inspired:Store will feature a selection of products from all three Joby product lines – Gorillapod, Gorillamobile, and Gorillatorch – as well as a selection of products from beloved brand partners including Vespa, Acme Made, Lensbaby, and Lomography. Joby Inspired:Store will live in a 3,000 square foot retail environment designed by CITIZEN:Citizen.

“By combining this gallery and event space with a 10-day curated store surrounding Joby products with our other favorite brands,” Baringer-Jones adds, “we are also providing the local community with a truly unique retail experience.”

Details:

Joby Inspired:Gallery
Opening event
Thursday, October 1, 2009, 6-10pm

Joby Inspired:Store
October 2-11, 2009, 11am-7pm

Joby Inspired:Launch
Official launch event for Joby’s newest products
Thursday, October 8, 2009, 7pm

582 Hayes Street
San Francisco, CA 94102

For more information, visit joby.com/inspired.

ABOUT JOBY
Founded in 2005, Joby designs, markets, and sells creativity-inspiring and life-improving consumer products including the Gorillapod, Gorillamobile and Gorillatorch product lines. All of Joby's products are created using the principles of intelligent and user-centric design. Joby's Gorillapod product line is available in four sizes and is sold in more than 50 countries. For more information about Joby please visit joby.com.

ABOUT CITIZEN:Citizen
CITIZEN:Citizen’s unique view of the merging disciplines of design, art, and craft has brought it cultural recognition across the globe. Its products are part of the permanent collections of museums such as the SFMOMA, and its creative and narrative approach to building brands has brought its collaborative approach to the world’s leading design and luxury brands. Founder Philip Wood is curator, creative director, educator, and cultural critic whose views on products, design, craft, and art have led him across the world, speaking about and engaging with those who see the potential for objects as vehicles for communication.

PRESS CONTACT:
Greg Mondshein
Account Manager
Max Borges Agency for Joby
3550 Biscayne Blvd., Ste 501
Miami, FL 33137
(305) 576-1171 x22
gregmondshein@maxborgesagency.com