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Joby Launches Gorillatorch, Beloved Ball-and-Socket Legs Now Feature 65 Lumen Ultra-Bright CREE LED Flashlight

Features include a 360° high powered directional light, flexible leg joints with rubberized grips, magnetized feet for maximum flexibility and a fully adjustable dimmer for energy conservation

SAN FRANCISCO, CA – August 18, 2009 – Joby, the world renowned designer of the Gorillapod™ line of innovative camera tripods, is pleased to announce the Gorillatorch™. Expanding the Joby family of unique, creativity-inspiring solutions for the consumer, the Gorillatorch casts a focused beam of intense light and allows you to illuminate any target, hands-free. Straying away from traditional flashlight design, the Gorillatorch is mounted on Joby’s award-winning bendable and flexible legs comprised of medical-grade ABS plastic and German TPE rubber. Combined with its powerful magnetic feet, the Gorillatorch will grip to virtually anything.

The Gorillatorch’s lamp is powered by the three included AA batteries and allows the user to dictate brightness with the easy slide dimmer feature. Choose maximum power for 65 lumens of white LED light or turn the knob for more delicate or energy-saving applications. Its compact and lightweight design allows for easy storage in a kitchen drawer or camping backpack.

“The Gorillatorch finally corrects the obvious flaws in flashlight design we have all dealt with for years,” said Joby CEO Forrest Baringer-Jones. “Whether you need some hands-free light in the attic, under the hood of the car, on a hike, or in your studio, the Gorillatorch’s applications are as numerous as your imagination will allow. I can’t wait to see the many still undiscovered applications for the Gorillatorch our incredibly creative customers come up with.”

The Gorillatorch weighs under 9 ounces, is 8-inches tall, has a MSRP of $29.95 - $34.95, and features a 1 year limited warranty. The product will ship in September and will be available globally.

For additional product or company information, please contact media representative Greg Mondshein at gregmondshein@maxborgesagency.com.

ABOUT JOBY
Founded in 2005, Joby designs, markets, and sells creativity-inspiring and life-improving consumer products including the Gorillapod, Gorillamobile and Gorillatorch product lines. All of Joby's products are created using the principles of intelligent and user-centric design. Joby's Gorillapod product line is available in four sizes and is sold in more than 50 countries. For more information about Joby please visit joby.com.

PRESS CONTACT:
Greg Mondshein
Account Manager
Max Borges Agency for Joby
3550 Biscayne Blvd., Ste 501
Miami, FL 33137
(305) 576-1171 x22
gregmondshein@maxborgesagency.com