Award-winner Joby launches newest Gorillapod

October 2006

"Joby's new Gorillapod wins hands-down, for the most convenient device it took too long to invent." - Popular Photography

"The Gorillapod is malleable and as cute as a chimp." - The New York Times

San Francisco - Joby Inc. joyfully announces the arrival of the Gorillapod SLR-ZOOM, designed for professional cameras up to 6.6 pounds. The malleable tripod is the third addition to the growing and award-winning Gorillapod family.

Just last month, the Consumer Electronics Association (CEA®) named the Gorillapod trio as an International CES Innovations 2007 Design and Engineering Awards Honoree. The prestigious consumer technology awards honor products with outstanding design and engineering in cutting-edge consumer electronics.

Joby's new SLR-Zoom at $54.95 offers the same great features and functionality as the other Gorillapodsin a bigger, stronger package. For cameras up to 1.75 pounds there is the Gorillapod SLR, which retails for $44.95. The lightweight, original Gorillapod at $21.95 is for compact digital cameras up to 9.7 ounces.

Since the Gorillapod debuted in February 2006, more than 250,000 of the versatile tripods have sold in 20 countries. They've garnered rave reviews and been featured in national print and broadcast media including HGTV, Good Morning America, National Geographic and The New York Times to name a few.

The draw is a bendable, flexible camera tripod that lets photographers attach their digital camera to any surface. The Gorillapod can be wrapped around a railing at a theme park, twisted onto a tree branch, looped around a baby carriage, hung from a doorknob, or perched on a rock during a hike. The possibilities are endless. In short, the Gorillapod enables kids to professionals and anyone in-between to take photos that they have never been able to capture before.

The Gorillapod's rubberized legs feature ball-and-socket joints that bend and rotate 360 degrees. For easy setup, a slim clip can be attached to a camera's tripod adapter, which can then be slid into the top of the Gorillapod for a stable shot. A lock ring prevents the camera from slipping.

The Gorillapod is available on-line at Joby.com and at large retailers such as Best Buy, Amazon.com, Dell, REI, Kodak, and B&H Photo Video. For more information please call Melissa Burns at (650) 814-5800.