Jobs

JOBY is always in search of curious individuals who think differently and are willing to break boundaries and disrupt convention. If you are razor sharp, enthusiastic, entrepreneurial and fanatical about the consumer experience, we’d love to hear from you. Drop us a line at jobs@daymen.com and let us know a little about what makes you tick and how you would contribute to JOBY.

The Company

With offices in the United States, Canada, the United Kingdom, Australia, Germany, Switzerland, France and Poland as well as distribution in more than 100 other countries, DAYMEN is a thriving global company headquartered in Sonoma County. Through our 3 consumer brands Lowepro®, JOBY® and Acme Made®, one of our products is sold every 3 seconds around the world.

Based in San Francisco, the JOBY brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod flexible tripod. JOBY creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people's lives.

Open Positions

JOB TITLE: Online Marketing Specialist

REPORTS TO: Director of E-Commerce

PRIMARY LOCATION: Petaluma or San Francisco, California

FLSA STATUS: Exempt

APPROVAL DATE: April 2012

Do you have a broad online marketing skillset and enjoy wearing a lot of hats? Do you enjoy the culture of a start-up, but desire the stability of a multi-national organization? Then this might be the perfect opportunity for you.

Role Summary:

Managing multiple projects simultaneously, the Online Marketing Specialist will create and execute on a number of online programs across the Daymen brands. Working closely with the Director of E-commerce, the Online Marketing Specialist will work with web development and product marketing to drive traffic and sales to the Daymen websites through online traffic acquisition and customer retention programs.

Essential Duties & Responsibilities

  • Create, manage, and track traffic acquisition programs such as pay-per-click search engine marketing, display advertising, and affiliates across JOBY, Lowepro, and Acme Made
  • Create email programs for Lowepro and Acme Made brands and manage content strategy, list growth, conversion, and customer retention
  • Manage and produce retail partner pages such as Amazon A+ pages across brands
  • Track program performance with Google Analytics or channel specific applications and create channel-specific dashboards

Minimum Qualifications

  • Bachelor's degree
  • 3+ years of experience in planning and executing online marketing projects, primarily traffic acquisition programs such as PPC, display, and affiliates.
  • 3+ years of experience with Google Analytics or similar web analytics programs.
  • Need to understand the art of conversion principles and the science of making decisions in a data-driven fashion. Needs to understand design from user-objective and conversion standpoints.
  • The ideal candidate has marketing, sales, and project management background in online environments, is energetic and personable with strong communication skills, self-starter, thrives in a dynamic environment, possesses the ability to manage several simultaneous projects.

Preferred Qualifications & Critical Skills

  • Comfortable with building programs from scratch
  • Experience with A/B testing at the ad and landing page level in online programs such as email, pay-per-click advertising, and affiliates
  • Production experience (HTML / CSS) in email and web environments
  • Understanding of common technologies behind online marketing tracking programs
  • Strong project management skills
  • Passion for photography

Travel Requirement:

Travel may be required from Petaluma to San Francisco (or vice-versa) once per week

Supervisory Responsibilities

This position requires extensive interaction with Web Development, Category Management, and communications with other divisions and worldwide partners. There is no direct supervision of personnel at this time

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently required to move about the office.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision depth perception and ability to require focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Want to join our team? Please send your resume to jobs@daymen.com



JOB TITLE: JOBY Category Marketing Manager

REPORTS TO: Brand & Product Marketing Director

PRIMARY LOCATION: San Francisco, California

FLSA STATUS: Exempt

APPROVAL DATE: April 2012

Are you an analytical marketer who is passionate about what makes people tick and drives markets? Do you enjoy the culture of a start-up, but desire the stability of a global organization? The JOBY Category Marketing Manager position is a unique opportunity to develop innovative products and fuel a fun, fast-growing brand.

The Role

JOBY is looking for an entrepreneurial self-starter to help grow brand awareness and product sales for the Mobile and Lighting lines by strengthening brand touch points, amplifying product marketing efforts and contributing to the development of innovative products. The Category Marketing Manager will report directly to the Brand & Product Marketing Director and work closely with members of the Industrial Design, Creative Resources, Marketing, Program Management, Engineering and Operations teams.

Essential Duties & Responsibilities

  • Act as the brand, product and consumer champion: develop deep expertise in 1-2 JOBY product lines by understanding the product portfolio, competitive landscape, marketing positioning, pricing structure, sales channels, industry trends and consumer needs
  • Conduct primary and secondary market research to support opportunity assessments. Establish and maintain analytical tools to track category/product performance, marketing ROI and industry trends
  • Ensure JOBY brand consistency and position products optimally for distributors, retail customers and end consumers. Collaborate with the Sales, Operations and Creative teams to develop compelling marketing collateral including sales presentations, packaging, advertisements and POS assets
  • Play a key role in the product development process: conduct research to understand consumer needs and aspirations, translate findings into impactful consumer insights, and support our consumer-centric and design-minded product development process
  • Serve as a representative (and passionate evangelist!) of the JOBY brand to distributors, retail partners, press and consumers. Occasional travel may be required for tradeshows, sales meetings and other marketing events

Qualifications

  • Bachelor's degree required in related field; MBA preferred
  • 2-4 years of brand management/product marketing experience. Ideal candidate will have gained his/her marketing experience at a branded consumer products company, and be experienced in:
    • Working with a cross-functional team to create and launch new products
    • Conducting research and analyzing data to assess business opportunities
    • Developing product marketing plans and executing key marketing/strategic initiatives
    • Alternative experience may include top-tier strategic consulting with meaningful projects focused in consumer products, retail, or ecommerce industries
  • Exceptional written and verbal communication skills mandatory. Sharp problem-solving and analytical skills, with a strong business understanding
  • Ability to evaluate programs at a strategic level, while also able to roll up sleeves and manage the day-to-day tasks. Penchant for leveraging data to drive decisions and results
  • Self-starter with a passion for winning. Startup or small-company experience is a plus
  • Good relationship builder with strong collaboration skills, assertiveness and ability to effectively influence cross-functional teams
  • Passionate thinker about consumer behavior and how it translates to product innovation. Interest in photography, film-making, graphic design, product design or industrial design preferred
  • Creative thinker with high integrity, a positive attitude and great sense of humor

Want to join our team? Please send your resume to jobs@daymen.com