So, our designers and engineers got to work.

We aim for simple but adaptable designs that put a lot of functionality in the hands of our users.

So, let’s start with a universal camera baseplate that’s made of hard-anodized machined-aluminum with a unibody design. That makes it tough, sleek, and small.

We’ll include two ¼-20” female mounting holes for your accessories like camera straps or flash brackets. We’ll include a slot for your hand and wrist strap.

Let’s give it an extra long mounting slot so you can position the base plate where it makes the most sense to you. Now, you have a total camera platform!

Let’s make it an Arca-Swiss compatible tripod plate so you can just slide your camera into the most common mounting system for tripods. But if you’re using something like a Manfrotto® RC2 ballhead, you can attach the UltraPlate to the ¼-20” screw of an RC2 quick-release plate.

We don’t like tools that get in our way so let’s make it small at 2.8” x 1.7” x 0.5” (7.2 x 4.3 x 1.25 cm) and weighing only 1.65 oz (47g) so that it fits nicely underneath your DSLR camera or compact system camera.

And finally, let’s make it $19.95 so it’s a no-brainer for everybody to have one for their camera.

Check out our video below on the UltraPlate and buy one for your camera today!

Enter today! Ends July 15th.

Today’s prize …

Our new UltraFit Sling Strap! With one version designed for women and another designed for men, this awesome camera strap is the only camera strap on the market whose length instantly adjusts so you can wear it cinched tight against your body and then extend it to shoot in less than a second. Enter to win one today!

The camera strap you think of when you think “camera strap” is probably the one that came with your camera—some cheap combination of plastic bits and abrasive webbing that just sort of hangs there. We’re guessing this is how your feel about it …

JOBY Camera Straps are an entirely different product. Instead of some limp piece of cloth attached to your camera, our camera straps are exactly what you expect from JOBY— innovative, multi-purpose, high-quality, and fun to use. This video will give you an idea of what JOBY Camera Straps have to offer.

We started this project by thinking about what we would want from a camera strap—something as versatile, hard-working and up-for-adventure as we are. Our ideal strap would be comfortable for long days of shooting, make sure our camera is always at hand so we never miss a shot, and would keep our camera safe from the bumps and bangs of active life. With this at heart, we’ve created three revolutionary camera strap solutions—the UltraFit Sling Strap for Men, UltraFit Sling Strap for Women and 3-Way Camera Strap.

UltraFit Sling Strap for Men

There are just moments between you and the perfect shot. But, a lot of the time you spend shooting isn’t with your camera at your face. It’s looking for the next shot, mingling with the crowd, eating a burrito. We designed the UltraFit Sling Strap with this photographer-lifestyle truth in mind. Our strap allows you to cinch your camera tight against your body to keep it safe and secure and your hands free, but quickly extends to shooting mode with a simple pull on your camera grip. Much better than just hanging around your neck, right?

For more reasons why the UltraFit Sling Strap for Men is awesome, jump on over to JOBY.com or watch the snazzy demo video.

UltraFit Sling Strap for Women

We noticed that there were hardly any camera straps on the market that were specifically designed for a woman’s body—something the ladies at JOBY just wouldn’t stand for. After talking with female photographers and some serious ergonomics research, we designed a strap that was not only optimized for your curves, but also preformed better than straps designed for men. With the UltraFit Sling Strap, you can wear your camera cinched tight against your body for comfort and camera security, and with one fluid movement, extend the strap to shooting mode. A camera that is always at hand, yet conveniently handsfree. Sweet!

For more reasons why the UltraFit Sling Strap for Women is fabulous, jump on over to JOBY.com or watch the snazzy demo video.

3-Way Camera Strap 

Doing more with less is one of our favorite things here at JOBY. With this in mind, we designed the 3-Way Camera Strap. The 3-Way Camera Strap quickly transforms from a wrist strap to a full-length shoulder or neck strap with the push of a button. Thanks to an innovative retractor mechanism and hyper-strong Dyneema cord, the strap extends and retracts automatically! It is design magic that will totally impress your friends, in addition to being the most versatile camera strap out there.

Super strong Dyneema cord is a key part of the 3-Way Camera Strap. The Dyneema cord has 90 lbs tensile strength or, as we like to think, it will support the weight of four chubby corgis!

For more reasons why the 3-Way Camera Strap is rad, jump on over to JOBY.com or watch the snazzy demo video.

Let us know what you think about our new gear on Facebook, Twitter, Google+ or in the comments. Plus, stay tuned for great giveaways!