The camera strap you think of when you think “camera strap” is probably the one that came with your camera—some cheap combination of plastic bits and abrasive webbing that just sort of hangs there. We’re guessing this is how your feel about it …

JOBY Camera Straps are an entirely different product. Instead of some limp piece of cloth attached to your camera, our camera straps are exactly what you expect from JOBY— innovative, multi-purpose, high-quality, and fun to use. This video will give you an idea of what JOBY Camera Straps have to offer.

We started this project by thinking about what we would want from a camera strap—something as versatile, hard-working and up-for-adventure as we are. Our ideal strap would be comfortable for long days of shooting, make sure our camera is always at hand so we never miss a shot, and would keep our camera safe from the bumps and bangs of active life. With this at heart, we’ve created three revolutionary camera strap solutions—the UltraFit Sling Strap for Men, UltraFit Sling Strap for Women and 3-Way Camera Strap.

UltraFit Sling Strap for Men

There are just moments between you and the perfect shot. But, a lot of the time you spend shooting isn’t with your camera at your face. It’s looking for the next shot, mingling with the crowd, eating a burrito. We designed the UltraFit Sling Strap with this photographer-lifestyle truth in mind. Our strap allows you to cinch your camera tight against your body to keep it safe and secure and your hands free, but quickly extends to shooting mode with a simple pull on your camera grip. Much better than just hanging around your neck, right?

For more reasons why the UltraFit Sling Strap for Men is awesome, jump on over to JOBY.com or watch the snazzy demo video.

UltraFit Sling Strap for Women

We noticed that there were hardly any camera straps on the market that were specifically designed for a woman’s body—something the ladies at JOBY just wouldn’t stand for. After talking with female photographers and some serious ergonomics research, we designed a strap that was not only optimized for your curves, but also preformed better than straps designed for men. With the UltraFit Sling Strap, you can wear your camera cinched tight against your body for comfort and camera security, and with one fluid movement, extend the strap to shooting mode. A camera that is always at hand, yet conveniently handsfree. Sweet!

For more reasons why the UltraFit Sling Strap for Women is fabulous, jump on over to JOBY.com or watch the snazzy demo video.

3-Way Camera Strap 

Doing more with less is one of our favorite things here at JOBY. With this in mind, we designed the 3-Way Camera Strap. The 3-Way Camera Strap quickly transforms from a wrist strap to a full-length shoulder or neck strap with the push of a button. Thanks to an innovative retractor mechanism and hyper-strong Dyneema cord, the strap extends and retracts automatically! It is design magic that will totally impress your friends, in addition to being the most versatile camera strap out there.

Super strong Dyneema cord is a key part of the 3-Way Camera Strap. The Dyneema cord has 90 lbs tensile strength or, as we like to think, it will support the weight of four chubby corgis!

For more reasons why the 3-Way Camera Strap is rad, jump on over to JOBY.com or watch the snazzy demo video.

Let us know what you think about our new gear on Facebook, Twitter, Google+ or in the comments. Plus, stay tuned for great giveaways!

We’d like to introduce the newest additions to our GorillaPod Family: GorillaPod Micro 250, GorillaPod Micro 800 and GorillaPod Hybrid! We are proud to expand the scope of our GorillaPod line into supports for hybrid cameras and also into always-on tripods.

Now, let’s get to know each of these great new products a bit better.

GorillaPod Micro 250!

GorillaPod Micro 250 is the solution to all of your forgotten tripod woes. Tiny but mighty, the GorillaPod Micro 250 is the first always-on tripod that offers the stability, range of movement and versatility of full-size supports. With GorillaPod Micro, you have a durable tripod when you need it, and a lightweight, always-on tripod for when you don’t. Elegantly concealed beneath the base of the camera, the sleek form is convenient to carry and easily fits in any camera case or pocket. The aluminum and zinc alloy construction is engineered for dependable stability, quick deployment and precise ball positioning. Plus, rubber grips provide rock-solid footing on any surface. Now you can capture crisp low-light landscapes, join group portraits and record time-lapse party scenes, wherever your adventures take you.

GorillaPod Micro 800!

Picture perfect photos, without the extra baggage! GorillaPod Micro 250′s bigger brother, GorillaPod Micro 800 is designed with compact system cameras in mind. Durable enough to support the extra weight and power of your hybrid camera but still sleek enough to fit into your pocket or camera case, GorillaPod Micro 800 is the perfect on-the-go solution to your photography needs.

GorillaPod Hybrid! 

Everyone’s favorite flexible, wrappable legs meet precise ballhead positioning for your compact system camera or hybrid camera. The perfect companion for your CSC, the GorillaPod Hybrid is the most versatile, portable tripod out there. Its rock-solid stabilization and precise ballhead positioning allow you to capture professional-quality images without the size and weight of a traditional tripod system. Whether you’re staging a last-second street portrait, shooting time-lapse photos, or recording shake-free video, GorillaPod Hybrid lets you unleash the power of your hybrid camera.

Our press release detailing the product launch of GorillaPod Micro 250, GorillaPod Micro 800 and GorillaPod Hybrid can be found here.

GorillaMobile Ori for iPad 2

Built for the demanding iPad power user, the GorillaMobile Ori for iPad 2 provides sleek ergonomic positioning all in a protective case and stand. Drawing its inspiration from the folding art of origami, the GorillaMobile Ori is engineered from a superlight German-made aluminum/polypropylene composite used in high-performance cars. This next-generation material allows Ori to be folded into countless positions designed with the needs of the mobile professional in mind.  And when folded back into its folio mode, the Ori delivers lightweight, rigid stability that can easily slip it into your bag for travel to the next meeting. The iPad 2 version of the Ori follows on the amazing success and accolades of the Ori for iPad 1 which won best of show by Beatweek Magazine at CES and was awarded finalist at the IDEA awards by ISDA.

Watch the Ori in action:

 
GorillaMobile Yogi for iPad 2

For those iPad users who would rather read and watch videos in the comfort of their bed or on the couch, the GorillaMobile Yogi for iPad 2, stretches and wraps into the perfect position. The limber yet sturdy legs of the GorillaMobile Yogi twist and bend to stabilize the iPad on uneven surfaces – from your lap to the kitchen cabinet! The polycarbonate case with rubber bumper protects your iPad from shocks and falls. Plus, the quick-release clip easily detaches the modular legs, allowing the case and legs to be used in landscape or portrait mode.

PS Lest you think I am exaggerating the hilarious statements that were sent to me while waiting for release of the iPad 2 versions  – this is my favorite one: “My iPad has been grounded for the past 2 months. He wants to go out and play with his friends and he’s mad I won’t let him without a helmet.”

Introducing the Gorillatorch Flare – the world’s most versatile flashlight! This hands-free flashlight is armed with 6 different light settings including: soft, medium and ultra-bright white light, a red light setting perfect for seeing in the dark and strobing red and white lights. You can read the full press release here or learn more about this fantastic new product in the video below.

Yes, it is my breakout role. If you are interested, you can call  my agent.