To set the stage for this transformational outdoor lighting product, we launched the product in true JOBY fashion, with a party. Tent City  took place at the the Log Cabin in the Presidio  and was a WILD success – even the rainy SF weather didn’t stop us! The Gorillatorch Switchback made its debut, lighting the venue and the massive Snow Peak tents.

Even Davy Crocket would be proud.

Guests enjoyed cocktails expertly mixed by Rye on the Road while nibbling on delicious bites offered by Nicole LoBue of LoBue Events (seriously these were fantastic).  The interior of the Log Cabin was tastefully curated by Jonathan Siegel of Viracocha SF with a collection of antiques, unique furnishings, art and other assorted rarities from his Mission based store. Riley Johndonnell, a San Francisco/New York based experimental artist, created an art piece inspired by “Nature or things found in Nature”. The two part installation entitled “WILDLIFE”, utilized text based sculptures to explore the double life of our vocabulary for animals, objects as well as our actions within nature.

Pro Team member, Jed Conklin, provided us with amazing photographs to showcase the inspiration for Gorillatorch Switchback.

Thank you so much to everyone who came out, it was a blast!

You can see more photos here.

In advance of the event we spent time cleaning up the space and sprucing it up to make it look just right for the intimate event. Heidi and I bonded as we hung pictures and struggled to get it just right (yes, it is harder when the floor is uneven).

And so the event begins….

Eric shoots fabulous shots… which unfortunately will never be seen due to a theft in our office:(. Boo to thieves.

Forrest introduces Patrick Trefz and his beautifully filmed work.

Patrick sets the tone…

…and the film begins!

Some seats are better than others.

Check out more photos from the event in our flickr pool!

The World Premiere for Joby Pro Team Member Patrick Trefz’s feature film entitled “Idiosyncracies” took place at the Surfilm Festival in San Sebastian, Spain on June 11^th. This “exploration of unique minds in surfing” peers into the lives of surfing masters including; Richard Kenvin, Andrew Kidman, Lance Ebert, Christian Beamish, Tom, Leeann, Frank and Pat Curren, Bill and Josh Mulcoy.

You can see the trailer to the film below…yes, you will want to watch it multiple times.

In addition to the launch of the feature film, Trefz also mounted an art show showcasing his lucid and beautiful images of surfing and surf culture.

And, if  you weren’t feeling the Spanish love yet, these fantastic images of San Sebastian (one of my personal favorite places) are just gorgeous and so envy-worthy.