Today, at CES Unveiled, JOBY is launching two new iPad products with distinct users in mind. After researching and observing how people interact with their iPads we realized that there are two very different types of iPad users. We wanted to provide each of these users with the ultimate positioning experience so they can enjoy reading, cooking, or watching movies for hours without sacrificing their neck.

GorillaMobile Ori for iPad is designed for  the professional who seeks to get maximum the productivity on-the-go  of their iPad. Inspired by the art of Origami, the Ori easily folds into ergonomic positions, allowing you to comfortably push the limits of the iPad.

Check out our fun stop-motion, Origami video  entitled “Morning Folds to Night” to find out more about how the Ori works throughout the day:

For more in depth information on how this super lightweight, protective case + stand works, watch Eric walk you through the positions:

For users, who prefer to cuddle up with their iPad and use it in uneven and comfy situations like lying  on the couch or the bed, the GorillaMobile Yogi for iPad allows for total flexibility in all environments. With chunky, playful legs that wrap around nearly anything, the Yogi makes itself at home easily in nearly an infinite number of poses to maximize your iPad experience.

So, really it just boils down to, what kind of iPad user are you?