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	<title>Joby Blog &#187; Extruded Light Images</title>
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		<title>Delightful Design: Firefly Patterns, Book Covers to Cherish and Light Images Floating in Mid Air</title>
		<link>http://joby.com/blog/2010/09/delightful-design-firefly-patterns-book-covers-to-cherish-and-light-images-floating-in-mid-air/</link>
		<comments>http://joby.com/blog/2010/09/delightful-design-firefly-patterns-book-covers-to-cherish-and-light-images-floating-in-mid-air/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 23:49:57 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[delightful design]]></category>
		<category><![CDATA[Book Covers]]></category>
		<category><![CDATA[Extruded Light Images]]></category>
		<category><![CDATA[Fireflies]]></category>

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		<description><![CDATA[So it&#8217;s midweek here and not enough sleep has been had by yours truly. So for a little pick-me-up I decided to look at some inspiring design ideas that I have seen lately. It really is a hodgepodge, but oh-so-pretty&#8230;or at least cool. Tracking Fireflies in the Forest These gorgeous image were made by tracking [...]]]></description>
				<content:encoded><![CDATA[<p>So it&#8217;s midweek here and not enough sleep has been had by yours truly. So for a little pick-me-up I decided to look at some inspiring design ideas that I have seen lately. It really is a hodgepodge, but oh-so-pretty&#8230;or at least cool.</p>
<p><strong>Tracking Fireflies in the Forest</strong></p>
<p><img src="file:///C:/Users/EWEINS%7E1/AppData/Local/Temp/moz-screenshot-2.png" alt="" /></p>
<p>These gorgeous image were made by tracking the <span> phosphorescent patterns of fireflies as they circulate in the forest leaving amazing light patterns in their wake.</span></p>
<p><strong><span><a href="http://www.dailymail.co.uk/news/article-1308304/If-glow-woods-today--moment-fireflies-turn-woods-enchanted-forest.html"><img class="aligncenter size-medium wp-image-878" title="Fireflies in the woods" src="http://joby.com/blog/wp-content/uploads/2010/09/Firefly-300x198.jpg" alt="" width="300" height="198" /></a>The Great Gatsby&#8217;s Charm</span></strong><br />
I am in heaven with these <a href="http://www.thedieline.com/blog/2010/8/17/f-scott-fitzgerald-collection.html" target="_blank">art deco book covers</a> by Penguin Books. These covers are true works of art.</p>
<p style="text-align: left;"><strong><a href="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books2.jpg"></a><a href="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books.jpg"><img class="aligncenter size-medium wp-image-879" title="F Scott Fitzgerald Books" src="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books-300x128.jpg" alt="" width="300" height="128" /></a></strong><strong><a href="../wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books2.jpg"></a><a href="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books2.jpg"><img class="size-medium wp-image-880  aligncenter" title="F Scott Fitzgerald Tender in the Night" src="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books2-196x300.jpg" alt="" width="196" height="300" /></a></strong><strong><a href="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books3.jpg"><img class="size-medium wp-image-881  aligncenter" title="F Scott Fitzgerald Flappers and Philosophers" src="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Books3-196x300.jpg" alt="" width="196" height="300" /></a></strong><strong><a href="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Damned-and-the-Beautiful.jpg"><img class="size-medium wp-image-882  aligncenter" title="F Scott Fitzgerald Damned and the Beautiful" src="http://joby.com/blog/wp-content/uploads/2010/09/F-Scott-Fitzgerald-Damned-and-the-Beautiful-196x300.jpg" alt="" width="196" height="300" /></a></strong><strong>Light Extruded </strong></p>
<p>Appearing out of thin air (care of  <a href="http://www.core77.com/blog/object_culture/how_to_extrude_light_17395.asp" target="_blank">Core77)</a>, these beautiful images of light extrusion were created by iPads, long exposure photography and smart engineers.</p>
<p><a href="http://joby.com/blog/wp-content/uploads/2010/09/Light-Extrusion-by-Berg-and-Dentsu-London.jpg"><img class="aligncenter size-medium wp-image-883" title="Light Extrusion by Berg and Dentsu London" src="http://joby.com/blog/wp-content/uploads/2010/09/Light-Extrusion-by-Berg-and-Dentsu-London-236x300.jpg" alt="" width="236" height="300" /></a>Here&#8217;s how they did it:</p>
<p><em>First we create software models of three-dimensional typography, objects  and animations. We render cross sections of these models, like a  virtual CAT scan, making a series of outlines of slices of each form. We  play these back on the surface of the iPad as movies, and drag the iPad  through the air to extrude shapes captured in long exposure  photographs. Each 3D form is itself a single frame of a 3D animation, so  each long exposure still is only a single image in a composite stop  frame animation.</em></p>
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