Sweet! The JOBY GorillaTorch Switchback, the first outdoor lantern that transforms into a headlamp, won the prestigious red dot award for Product Design. The competition was fierce, but the Switchback prevailed in a very crowded and international field with4,433 entries from 1,700 companies in 60 countries submitting work.
The award is organized annually by the Design Zentrum Nordrhein Westfalen in Germany and is considered one of the top design awards for product design. If you happen to be traveling to Germany this summer you can see the GorillaTorch Switchback this summer showcased with the other prize-winning products on display from 5 July to 1 August 2011 in the exhibition “Design on stage – winners red dot award: product design 2011” at the red dot design museum at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen.
And yes, this qualifies as super exciting stuff!